Brandsplaining
Author: Cunningham, Jane
ISBN: 9780241456002
Publisher: Penguin (General UK)
Year First Published: 2021
Pages: 240
Dimensions: 232mm x 153mm x 18mm
Format: Paperback / softback
Description
If you thought misogynist marketing ended with #MeToo, think again
Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution- a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.
ISBN: 9780241456002
Publisher: Penguin (General UK)
Year First Published: 2021
Pages: 240
Dimensions: 232mm x 153mm x 18mm
Format: Paperback / softback
Description
If you thought misogynist marketing ended with #MeToo, think again
Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution- a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.
