The Great Greenwashing
Author: Pabon, John
ISBN: 9781922779038
Publisher: Black Inc
Year first published: 30 May 2023
Pages: 288
Format: Paperback / softback
Saving the planet is big business.BR>BR>Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating-it's also becoming harder to discern.br>br>But how is someone at the supermarket supposed to decipher all this?br>br>In i>The Great Greenwashing/i>, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the BS from the truth, and make a positive impact.
ISBN: 9781922779038
Publisher: Black Inc
Year first published: 30 May 2023
Pages: 288
Format: Paperback / softback
Saving the planet is big business.BR>BR>Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating-it's also becoming harder to discern.br>br>But how is someone at the supermarket supposed to decipher all this?br>br>In i>The Great Greenwashing/i>, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the BS from the truth, and make a positive impact.
