iWar
Author: Higgins, Tim
ISBN: 9781911709657
Publisher: RANDOM HOUSE UK
Year first published: 23 Sep 2025
Pages: 288
Format: Paperback / softback
Plt;bPgt;Plt;iPgt;iWar Plt;/iPgt;is a story of corporate intrigue and rivalry, as the tech industryP#8217;s most powerful minds, from Elon Musk to the owners of Spotify and Epic Games, try to knock the worldP#8217;s biggest company off its pedestal.Plt;/bPgt;
Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.Plt;BRPgt;Plt;BRPgt;In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together XP#39;s Elon Musk, WeChatP#39;s Pony Ma, SpotifyP#39;s Daniel Ek and Epic GamesP#39; Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down AppleP#39;s walls and dismantle its monopoly.Plt;BRPgt;Plt;BRPgt;Plt;iPgt;iWarPlt;/iPgt; weaves together the story of AppleP#39;s rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldnP#39;t be higher.
ISBN: 9781911709657
Publisher: RANDOM HOUSE UK
Year first published: 23 Sep 2025
Pages: 288
Format: Paperback / softback
Plt;bPgt;Plt;iPgt;iWar Plt;/iPgt;is a story of corporate intrigue and rivalry, as the tech industryP#8217;s most powerful minds, from Elon Musk to the owners of Spotify and Epic Games, try to knock the worldP#8217;s biggest company off its pedestal.Plt;/bPgt;
Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.Plt;BRPgt;Plt;BRPgt;In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together XP#39;s Elon Musk, WeChatP#39;s Pony Ma, SpotifyP#39;s Daniel Ek and Epic GamesP#39; Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down AppleP#39;s walls and dismantle its monopoly.Plt;BRPgt;Plt;BRPgt;Plt;iPgt;iWarPlt;/iPgt; weaves together the story of AppleP#39;s rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldnP#39;t be higher.
