Emotion by Design
Author: Hoffman, Greg
ISBN: 9781847943552
Publisher: RANDOM HOUSE UK
Year first published: 12 Apr 2022
Pages: 304
Format: Paperback / softback
A revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer
Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.
Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.
Creativity. It's a skill that can be learnt, just like any other.
Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
ISBN: 9781847943552
Publisher: RANDOM HOUSE UK
Year first published: 12 Apr 2022
Pages: 304
Format: Paperback / softback
A revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer
Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.
Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.
Creativity. It's a skill that can be learnt, just like any other.
Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
