The Zeroes
Author: Lane, Randall
ISBN: 9781591844372
Publisher: Penguin Group USA
Year first published: 30 Aug 2011
Pages: 368
Format: Paperback / softback
b>"A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable." -i>BusinessWeek/i> /b>p>Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes./p>p>Lane's saga began with a simple idea- a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. i>Trader Monthly/i> was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling./p>p>When the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting- an incredible true story./p>
ISBN: 9781591844372
Publisher: Penguin Group USA
Year first published: 30 Aug 2011
Pages: 368
Format: Paperback / softback
b>"A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable." -i>BusinessWeek/i> /b>p>Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes./p>p>Lane's saga began with a simple idea- a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. i>Trader Monthly/i> was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling./p>p>When the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting- an incredible true story./p>
