Finding the Next Starbucks
Author: Moe, Michael
ISBN: 9781591841890
Publisher: Penguin Group USA
Year first published: 18 Dec 2007
Pages: 384
Format: Paperback / softback
Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today's most insightful market experts.
Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street's future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars- great people, leading product, huge potential, and predictability.
Moe also includes interviews with some of the biggest names in business-like Howard Schultz, Bill Campbell, and Michael Milken-who reveal their own insights into how they discover the stars of tomorrow.
ISBN: 9781591841890
Publisher: Penguin Group USA
Year first published: 18 Dec 2007
Pages: 384
Format: Paperback / softback
Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today's most insightful market experts.
Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street's future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars- great people, leading product, huge potential, and predictability.
Moe also includes interviews with some of the biggest names in business-like Howard Schultz, Bill Campbell, and Michael Milken-who reveal their own insights into how they discover the stars of tomorrow.
