Coercion
Author: Rushkoff, Douglas
ISBN: 9781573228299
Publisher: Penguin Group USA
Year first published: 01 Oct 2000
Pages: 304
Format: Paperback / softback
Noted media pundit and author of i>Playing the Future/i>b>Douglas Rushkoff/b> gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerismin America, andwhy we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.
ISBN: 9781573228299
Publisher: Penguin Group USA
Year first published: 01 Oct 2000
Pages: 304
Format: Paperback / softback
Noted media pundit and author of i>Playing the Future/i>b>Douglas Rushkoff/b> gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerismin America, andwhy we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.
