The Ultimate Sales Letter, 4th Edition
Author: Kennedy, Dan S
ISBN: 9781440511417
Publisher: Adams Media
Year First Published: 2011
Pages: 240
Dimensions: 8.5 inches x 5.5 inches x 0.7 inches
Format: Paperback / softback
Description:
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
ISBN: 9781440511417
Publisher: Adams Media
Year First Published: 2011
Pages: 240
Dimensions: 8.5 inches x 5.5 inches x 0.7 inches
Format: Paperback / softback
Description:
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
