Archetypes in Branding
Author: Hartwell, Margaret
ISBN: 9781440308185
Publisher: Adams Media
Year First Published: 2012
Pages: 128
Dimensions: 10.75 inches x 9.75 inches x 1.5 inches
Format: Spiral bound
Description:
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
ISBN: 9781440308185
Publisher: Adams Media
Year First Published: 2012
Pages: 128
Dimensions: 10.75 inches x 9.75 inches x 1.5 inches
Format: Spiral bound
Description:
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.
Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
