The Perfect Sales Presentation
Author: Shook, Robert L.
ISBN: 9780553762907
Publisher: RANDOM HOUSE US
Year first published: 01 Mar 1995
Pages: 208
Format: Paperback / softback
b>America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation./b>br> br> There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical-but a craft that can be learned. Now, five of the top salespeople in America-Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. br> br> You'll watch as a fictional character-representing the combined experience of these five leading sales pros-conducts the perfect presentation- from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including-br>br> . Doing your homework beforehandbr> . Creating initial interestbr> . Fact findingbr> . Presenting the productbr> . Controlling-and assuming-the salebr> . Overcoming objectionsbr> . Closing the salebr> . Servicing the customerbr>br> i>The Perfect Sales Presentation/i> shows you dozens of techniques in action that can make your presentations more effective-and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best- your personal edge that can help get you to the top-and keep you there.
ISBN: 9780553762907
Publisher: RANDOM HOUSE US
Year first published: 01 Mar 1995
Pages: 208
Format: Paperback / softback
b>America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation./b>br> br> There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical-but a craft that can be learned. Now, five of the top salespeople in America-Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. br> br> You'll watch as a fictional character-representing the combined experience of these five leading sales pros-conducts the perfect presentation- from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including-br>br> . Doing your homework beforehandbr> . Creating initial interestbr> . Fact findingbr> . Presenting the productbr> . Controlling-and assuming-the salebr> . Overcoming objectionsbr> . Closing the salebr> . Servicing the customerbr>br> i>The Perfect Sales Presentation/i> shows you dozens of techniques in action that can make your presentations more effective-and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best- your personal edge that can help get you to the top-and keep you there.
