Data Is Everybody's Business
Author: Beath, Cynthia M.
ISBN: 9780262552981
Publisher: RANDOM HOUSE US
Year first published: 22 Apr 2025
Pages: 200
Format: Paperback / softback
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Plt;brPgt;
Plt;bPgt;A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Plt;brPgt;Plt;/bPgt;Plt;brPgt;Plt;brPgt;Most organizations view data monetizationP#8212;converting data into moneyP#8212;too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial Plt;iPgt;andPlt;/iPgt; noncommercial organizations, and, within organizations, itP#8217;s critical to have wide-ranging support for this pursuit. In Plt;iPgt;Data Is EverybodyP#8217;s BusinessPlt;/iPgt;, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into moneyP#8212;improving work with data, wrapping products with data, and selling information offeringsP#8212;and explain when to pursue each and how to succeed.Plt;brPgt;Plt;bPgt;Plt;brPgt;Plt;/bPgt;Key features of the book:Plt;brPgt;P#8226; Grounded in twenty-eight years of Plt;bPgt;academic researchPlt;/bPgt;, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)Plt;bPgt;Plt;brPgt;Plt;/bPgt;P#8226; Definitions of key terms, self-reflection questions, appealing graphics, and Plt;bPgt;easy-to-use frameworksPlt;/bPgt;Plt;brPgt;P#8226; Rich with Plt;bPgt;detailed case studiesPlt;brPgt;Plt;/bPgt;P#8226; Supplemented by free MIT CISR Plt;bPgt;website resourcesPlt;/bPgt; (cisr.mit.edu)Plt;brPgt;Plt;brPgt;Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Plt;iPgt;Data Is EverybodyP#8217;s BusinessPlt;/iPgt; is the essential guide for helping everybody in the organizationP#8212;not just the data specialistsP#8212;understand, get excited about, and participate in data monetization.
ISBN: 9780262552981
Publisher: RANDOM HOUSE US
Year first published: 22 Apr 2025
Pages: 200
Format: Paperback / softback
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Plt;brPgt;
Plt;bPgt;A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Plt;brPgt;Plt;/bPgt;Plt;brPgt;Plt;brPgt;Most organizations view data monetizationP#8212;converting data into moneyP#8212;too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial Plt;iPgt;andPlt;/iPgt; noncommercial organizations, and, within organizations, itP#8217;s critical to have wide-ranging support for this pursuit. In Plt;iPgt;Data Is EverybodyP#8217;s BusinessPlt;/iPgt;, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into moneyP#8212;improving work with data, wrapping products with data, and selling information offeringsP#8212;and explain when to pursue each and how to succeed.Plt;brPgt;Plt;bPgt;Plt;brPgt;Plt;/bPgt;Key features of the book:Plt;brPgt;P#8226; Grounded in twenty-eight years of Plt;bPgt;academic researchPlt;/bPgt;, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)Plt;bPgt;Plt;brPgt;Plt;/bPgt;P#8226; Definitions of key terms, self-reflection questions, appealing graphics, and Plt;bPgt;easy-to-use frameworksPlt;/bPgt;Plt;brPgt;P#8226; Rich with Plt;bPgt;detailed case studiesPlt;brPgt;Plt;/bPgt;P#8226; Supplemented by free MIT CISR Plt;bPgt;website resourcesPlt;/bPgt; (cisr.mit.edu)Plt;brPgt;Plt;brPgt;Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Plt;iPgt;Data Is EverybodyP#8217;s BusinessPlt;/iPgt; is the essential guide for helping everybody in the organizationP#8212;not just the data specialistsP#8212;understand, get excited about, and participate in data monetization.
