Building Successful Online Communities
Author: Kraut, Robert E.
ISBN: 9780262528917
Publisher: RANDOM HOUSE US
Year first published: 12 Feb 2016
Pages: 328
Format: Paperback / softback
b>How insights from the social sciences, including social psychology and economics, can improve the design of online communities./b>p>Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities./p>p>The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies./p>
ISBN: 9780262528917
Publisher: RANDOM HOUSE US
Year first published: 12 Feb 2016
Pages: 328
Format: Paperback / softback
b>How insights from the social sciences, including social psychology and economics, can improve the design of online communities./b>p>Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities./p>p>The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies./p>
