Killing Giants
Author: Denny, Stephen
ISBN: 9780241953686
Publisher: Penguin UK
Year first published: 09 Jun 2011
Pages: 256
Format: Paperback / softback
How to do the impossible and take on the biggest companies in your industry
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.
Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
ISBN: 9780241953686
Publisher: Penguin UK
Year first published: 09 Jun 2011
Pages: 256
Format: Paperback / softback
How to do the impossible and take on the biggest companies in your industry
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager.
Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
