Persuasion
Author: Carter, Lee Hartley
ISBN: 9780143133483
Publisher: Penguin Group USA
Year first published: 17 Nov 2020
Pages: 272
Format: Paperback / softback
B>The secrets to persuading anyone, at work and in life, from a top communication strategist/B>.BR>BR>b>b>The secrets to persuading anyone, at work and in life, from a top communication strategist/b>./b>br>br>In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion i>must happen/i>. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.br>br>So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.br>br>Among the counterintuitive secrets you'll learn-br>b>*/b>It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even i>them/i>).br>b>*/b>Logic alone doesn't work. Stories and emotions are what move us most.br>b>*/b>When communicating in a crisis, our first instinct is almost always wrong.br>br>Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, i>Persuasion/i> will help you hone your message and craft your narrative in order to get heard and get results.
ISBN: 9780143133483
Publisher: Penguin Group USA
Year first published: 17 Nov 2020
Pages: 272
Format: Paperback / softback
B>The secrets to persuading anyone, at work and in life, from a top communication strategist/B>.BR>BR>b>b>The secrets to persuading anyone, at work and in life, from a top communication strategist/b>./b>br>br>In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion i>must happen/i>. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.br>br>So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.br>br>Among the counterintuitive secrets you'll learn-br>b>*/b>It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even i>them/i>).br>b>*/b>Logic alone doesn't work. Stories and emotions are what move us most.br>b>*/b>When communicating in a crisis, our first instinct is almost always wrong.br>br>Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, i>Persuasion/i> will help you hone your message and craft your narrative in order to get heard and get results.
