And Then There's This
Author: Wasik, Bill
ISBN: 9780143117612
Publisher: Penguin Group USA
Year first published: 31 Aug 2010
Pages: 208
Format: Paperback / softback
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
ISBN: 9780143117612
Publisher: Penguin Group USA
Year first published: 31 Aug 2010
Pages: 208
Format: Paperback / softback
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired
Journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.
