They've Got Your Number...
Author: Baker, Stephen
ISBN: 9780099507024
Publisher: RANDOM HOUSE UK
Year first published: 15 Nov 2009
Pages: 256
Format: Paperback / softback
Comparable to The Long Tail and Freakonomics, this is a book of complex ideas written for the general reader.
In a world teeming with data, we ourselves become the maths gurus' most prized specimens.
In They've Got Your Number..., Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals. In doing so, they will change every aspect of our lives.
They've Got Your Number... examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. It's a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.
ISBN: 9780099507024
Publisher: RANDOM HOUSE UK
Year first published: 15 Nov 2009
Pages: 256
Format: Paperback / softback
Comparable to The Long Tail and Freakonomics, this is a book of complex ideas written for the general reader.
In a world teeming with data, we ourselves become the maths gurus' most prized specimens.
In They've Got Your Number..., Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals. In doing so, they will change every aspect of our lives.
They've Got Your Number... examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. It's a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.
