Taking Charge

Taking Charge

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Author: Schiffer, Michael
ISBN: 9781588340764
Publisher: RANDOM HOUSE US
Year first published: 22 Jun 2010
Pages: 240
Format: Paperback / softback

In Taking Charge, Schiffer explains how cultural factors influenced the rise of "gas-guzzling" mobiles and argue that the time for electric cars has arrived.BR>BR>The tumultuous history of inventors and corporations who have tried to bring the electric car to the market.br>br>Amazingly, in 1900 28 percent of all cars were electric. By 1920 the electric car had all but vanished and gas-powered cars dominated the market. In i>Taking Charge/i>, Schiffer deftly explores how cultural factors, not technological ones, explain the rise of gas-guzzling cars. Schiffer brings the history of the electric car into the present, arguing that despite the Detroit Big Three's reluctance to make electric cars, their time has finally arrived.

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