How To Write Better Copy
Author: Steve Harrison
ISBN: 9781509814572
Publisher: Pan Macmillan UK
Year First Published: 2016
Pages: 160
Dimensions: 196mm x 129mm x 14mm
Format: Paperback / softback
Description:
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then, step-by-step, it takes you from 'how to write a headline' to 'how to get the response you want from your reader'. With examples at every stage, and explanations based on both the author's 25 years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
ISBN: 9781509814572
Publisher: Pan Macmillan UK
Year First Published: 2016
Pages: 160
Dimensions: 196mm x 129mm x 14mm
Format: Paperback / softback
Description:
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then, step-by-step, it takes you from 'how to write a headline' to 'how to get the response you want from your reader'. With examples at every stage, and explanations based on both the author's 25 years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
