Marketing

Author: Spalton, Peter
ISBN: 9780007328116
Publisher: HarperCollins Publishers
Year First Published: 2010
Pages: 128
Dimensions: 130mm x 196mm x 4mm
Format: Paperback / softback

Description:
The Marketing secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target market
• Build a brilliant marketing plan
• Create stunning branded marketing materials
• Use memorable publicity to build market interest
• Take advantage of new technology