The Great Greenwashing: How Brands, Governments and Influencers are lying to you
Author: Pabon, John
ISBN: 9781922779038
Publisher: Black Inc
Year First Published: 2023
Pages: 288
Dimensions: 233mm x 151mm x 20mm
Format: Paperback / softback
Description:
Saving the planet is big business.
Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating-it's also becoming harder to discern.
But how is someone at the supermarket supposed to decipher all this?
In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the BS from the truth, and make a positive impact.
ISBN: 9781922779038
Publisher: Black Inc
Year First Published: 2023
Pages: 288
Dimensions: 233mm x 151mm x 20mm
Format: Paperback / softback
Description:
Saving the planet is big business.
Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating-it's also becoming harder to discern.
But how is someone at the supermarket supposed to decipher all this?
In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the BS from the truth, and make a positive impact.
