Flip!
Author: Sheahan, Peter
ISBN: 9781741667202
Publisher: ADULT ORIGINAL - TRADE
Year First Published: 2007
Pages: 336
Dimensions: 233mm x 154mm x 26mm
Format: Paperback / softback
Description
"How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent"
"How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean s and Borders to Fairfax, PWC, L Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common- an ability to flip - to think counter-intuitively and then act boldly, with no regard for business as usual conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other flipstars such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ..."
ISBN: 9781741667202
Publisher: ADULT ORIGINAL - TRADE
Year First Published: 2007
Pages: 336
Dimensions: 233mm x 154mm x 26mm
Format: Paperback / softback
Description
"How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent"
"How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean s and Borders to Fairfax, PWC, L Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common- an ability to flip - to think counter-intuitively and then act boldly, with no regard for business as usual conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other flipstars such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ..."
