The Automatic Customer
Author: Warrillow, John
ISBN: 9780241247006
Publisher: Penguin UK
Year first published: 19 Sep 2016
Pages: 224
Format: Paperback / softback
The essential blueprint for turning customers into subscribers
The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.
These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.
ISBN: 9780241247006
Publisher: Penguin UK
Year first published: 19 Sep 2016
Pages: 224
Format: Paperback / softback
The essential blueprint for turning customers into subscribers
The lifeblood of your business is repeat customers. But customers can be fickle and competitors are ruthless. So how do you ensure a steady flow of business? The secret is finding and keeping automatic customers.
These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.
