Down to Business
Author: Villarosa, Clara
ISBN: 9781583333549
Publisher: Penguin Group USA
Year first published: 01 Sep 2009
Pages: 256
Format: Paperback / softback
b> A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality /b>br>br> At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. br>br> i>Down to Business/i> expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on-br>br> ?How to develop realistic business ideas by researching the industry br>br> ?Analyzing a competitor's marketing approach and attracting your ideal customer br>br> ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely br>br> ?Scouting the ideal location br>br> ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy br>br> Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, i>Down to Business/i> will get you motivated to dust off your dream and get your plan into action.
ISBN: 9781583333549
Publisher: Penguin Group USA
Year first published: 01 Sep 2009
Pages: 256
Format: Paperback / softback
b> A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality /b>br>br> At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. br>br> i>Down to Business/i> expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on-br>br> ?How to develop realistic business ideas by researching the industry br>br> ?Analyzing a competitor's marketing approach and attracting your ideal customer br>br> ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely br>br> ?Scouting the ideal location br>br> ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy br>br> Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, i>Down to Business/i> will get you motivated to dust off your dream and get your plan into action.
