Apex Hides the Hurt
Author: Colson Whitehead
ISBN: 9780708898758
Publisher: Little Brown
Year first published: 27 Feb 2018
Pages: 224
Format: Paperback / softback
This New York Times Notable Book from the #1 New York Times bestselling author of THE UNDERGROUND RAILROAD is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
ISBN: 9780708898758
Publisher: Little Brown
Year first published: 27 Feb 2018
Pages: 224
Format: Paperback / softback
This New York Times Notable Book from the #1 New York Times bestselling author of THE UNDERGROUND RAILROAD is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
