The First Mile

The first mile-that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain.

Written by Innosight's Scott D. Anthony (The Innovator's Guide to Growth, The Little Black Book of Innovation), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative.