Going Negative
Author: Shanto Iyengar
ISBN: 9780684837116
Publisher: Free Press
Year first published: 18 Sep 1997
Pages: 256
Format: Paperback / softback
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
ISBN: 9780684837116
Publisher: Free Press
Year first published: 18 Sep 1997
Pages: 256
Format: Paperback / softback
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
