The Persona Principle
Author: Derek Armstrong
ISBN: 9780684802695
Publisher: Touchstone
Year first published: 03 Jul 1997
Pages: 240
Format: Paperback / softback
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
ISBN: 9780684802695
Publisher: Touchstone
Year first published: 03 Jul 1997
Pages: 240
Format: Paperback / softback
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
