{"product_id":"9798892793049","title":"HBR's 10 Must Reads on Marketing, Updated and Expanded","description":"Author: Harvard Business Review\u003cbr\u003eISBN: 9798892793049\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Jun 2026\u003cbr\u003ePages: 224\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePut customers at the core of your business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic\u003ci\u003eHarvard Business Review\u003c\/i\u003earticles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.\u003c\/p\u003e\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlign your sales and marketing teams for maximum impact\u003c\/li\u003e\n\u003cli\u003eMeasure the real-world value of customer loyalty\u003c\/li\u003e\n\u003cli\u003eBlend human and machine intelligence to manage your brand\u003c\/li\u003e\n\u003cli\u003eReap the benefits of psychological targeting, ethically\u003c\/li\u003e\n\u003cli\u003eDevelop influencer campaigns that generate real returns\u003c\/li\u003e\n\u003cli\u003eBuild a customer strategy around personalization\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis collection of articles includes 'Marketing Myopia', by Theodore Levitt; 'Net Promoter 3.0', by Fred Reichheld, Darci Darnell, and Maureen Burns; 'Analytics for Marketers', by Fabrizio Fantini and Das Narayandas; 'Personalization Done Right', by Mark Abraham and David C. Edelman; 'What Psychological Targeting Can Do', by Sandra Matz; 'Why CMOs Never Last', by Kimberly A. Whitler and Neil A. Morgan; 'Are Your Marketing and Sales Teams on the Same Page?', by Kelsey Raymond; 'How AI Can Power Brand Management', by Julian De Freitas and Elie Ofek; 'Attract New Customers Without Alienating Your Old Ones', by Ryan Hamilton and Annie Wilson; 'Does Influencer Marketing Really Pay Off?', by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; 'The Right Way to Build Your Brand', by Roger L. Martin, Jann Schwarz, and Mimi Turner; 'Is Your Marketing Organization Ready for What's Next?,' by Omar Rodrguez-Vil, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHBR's 10 Must Reads \u003c\/i\u003eare definitive collections of classic ideas, practical advice, and essential thinking from the pages of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.\u003c\/p\u003e\u003cp\u003eThis Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47857128145054,"sku":"ADS-9798892793049","price":44.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9798892793049.jpg?v=1781481442","url":"https:\/\/classicbargains.com.au\/products\/9798892793049","provider":"Classic Bargains Australia","version":"1.0","type":"link"}