{"product_id":"9798892790727","title":"Bag Man","description":"Author: Lew Frankfort\u003cbr\u003eISBN: 9798892790727\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Jan 2026\u003cbr\u003ePages: 304\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment  accessible luxury  that redefined an industry. In \u003ci\u003eBag Man\u003c\/i\u003e, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognised as one of the world's best CEOs.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBag Man\u003c\/i\u003e offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership  how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.\u003c\/p\u003e\u003cp\u003eSumming up Coach's philosophy in three words  'magic plus logic'  \u003ci\u003eBag Man\u003c\/i\u003e shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign and market products people love\u003c\/li\u003e\n\u003cli\u003eBuild a roster of talent and a performance-driven culture\u003c\/li\u003e\n\u003cli\u003eDrive strategies that pair a brand's unique value with the right market opportunities\u003c\/li\u003e\n\u003cli\u003eScale the business to achieve next-level organic growth\u003c\/li\u003e\n\u003cli\u003eOperate as a respected public company\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA riveting, candid business memoir, \u003ci\u003eBag Man\u003c\/i\u003e traces an extraordinary leadership journey that built a legacy brand.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46882731425950,"sku":"ADS-9798892790727","price":54.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9798892790727.jpg?v=1779861771","url":"https:\/\/classicbargains.com.au\/products\/9798892790727","provider":"Classic Bargains Australia","version":"1.0","type":"link"}