{"product_id":"9798892790451","title":"Like","description":"Author: Martin Reeves\u003cbr\u003eISBN: 9798892790451\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Jun 2025\u003cbr\u003ePages: 272\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA riveting, insider\u0026amp;#x27;s look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation\u003c\/b\u003e \u003cb\u003e and us.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOver seven billion times a day, someone taps a like button.\u003c\/p\u003e\u003cp\u003eHow could something that came out of nowhere become so ubiquitous and so familiar  and even so addictive? What problem does it solve for people, and why does a \u0026amp;#x27;like\u0026amp;#x27; feel so good? And by the way, who invented the like button in the first place?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLike\u003c\/i\u003e, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson  Silicon Valley veteran and participant in the invention of the like button  take readers along on a fascinating quest to find out what\u0026amp;#x27;s behind the world\u0026amp;#x27;s friendliest icon. It\u0026amp;#x27;s a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.\u003c\/p\u003e\u003cp\u003eBut this isn\u0026amp;#x27;t just the story of the like button. It\u0026amp;#x27;s so much more.\u003c\/p\u003e\u003cp\u003eUsing the origin story and evolution of the like button as a jumping-off point, the authors take readers on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.\u003c\/p\u003e\u003cp\u003eFor such a small and unassuming invention to take on such scale and power, it must be tapping into something very, very big.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46882731229342,"sku":"ADS-9798892790451","price":57.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9798892790451.jpg?v=1779861764","url":"https:\/\/classicbargains.com.au\/products\/9798892790451","provider":"Classic Bargains Australia","version":"1.0","type":"link"}