{"product_id":"9789815295030","title":"Why Did You Buy That Drink?","description":"Author: Bouhassoune, Mehdi\u003cbr\u003eISBN: 9789815295030\u003cbr\u003ePublisher: Penguin Random House SEA\u003cbr\u003eYear first published: 30 Sep 2025\u003cbr\u003ePages: 276\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eThe surprising science behind everyday purchases\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eWhy Did You Buy That Drink?\u003c\/i\u003e unravels the fascinating science behind our everyday purchases. We all make decisions, knowingly or unknowingly, about what to buy on a daily basis. These decisions seem insignificant - they're about sodas and paper towels - but they do hide more science than is originally apparent.\u003cbr\u003e  \u003cbr\u003eThis book sheds light on these hidden forces at play-from the meanings we attach to brands, the impact of timing, and how our brains filter information, to the roles our beliefs and social circles play. By diving deep into consumer research and dissecting these ordinary choices, the book invites everyday life into scientific laboratories.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eWhy Did You Buy That Drink?\u003c\/i\u003e challenges you to ponder over the daily battles ultimately shaping your life. It offers eye-opening insights that are set to forever alter how you view your receipts.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46729827352734,"sku":"UBD-9789815295030","price":32.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9789815295030.jpg?v=1776650609","url":"https:\/\/classicbargains.com.au\/products\/9789815295030","provider":"Classic Bargains Australia","version":"1.0","type":"link"}