{"product_id":"9781960231192","title":"Think Like a Marketer, Train Like an L\u0026D Pro","description":"Author: Bianca Baumann\u003cbr\u003eISBN: 9781960231192\u003cbr\u003ePublisher: Association for Talent Development\u003cbr\u003eYear first published: 03 Sep 2025\u003cbr\u003ePages: 240\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eUse Marketing Strategies to Captivate and Persuade Your Audience\u003c\/p\u003e\u003cp\u003eAt first glance, marketing and L\u0026amp;D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behavior. Marketing involves captivating, persuading, and creating value-all of which are key to learning design. When done well, learning design grabs participants' attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L\u0026amp;D experts Bianca Baumann and Mike Taylor ask: How can L\u0026amp;D pros make learning programs more effective by thinking like expert marketers?\u003c\/p\u003e\u003cp\u003eTo answer that question, Baumann and Taylor explore the potential of marketing-inspired L\u0026amp;D. You'll discover:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat makes marketing so persuasive and how to apply it to learning\u003c\/li\u003e\n\u003cli\u003eHow to craft magnetic learner personas and journeys to pull people in\u003c\/li\u003e\n\u003cli\u003eTactics for writing and designing content to capture attention\u003c\/li\u003e\n\u003cli\u003eDigital tools and automation strategies to multiply your effectiveness\u003c\/li\u003e\n\u003cli\u003eWays to measure and optimize for maximum results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46875647475870,"sku":"ADS-9781960231192","price":77.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781960231192.jpg?v=1779754613","url":"https:\/\/classicbargains.com.au\/products\/9781960231192","provider":"Classic Bargains Australia","version":"1.0","type":"link"}