{"product_id":"9781847943569","title":"Emotion by Design: Lessons on Creativity from a Life at Nike","description":"Author: Hoffman, Greg \u003cbr\u003eISBN: 9781847943569 \u003cbr\u003ePublisher: RANDOM HOUSE UK \u003cbr\u003eYear First Published: 2023 \u003cbr\u003ePages: 304 \u003cbr\u003eDimensions: 197mm x 129mm x 25mm \u003cbr\u003eFormat: Paperback \/ softback \u003cbr\u003e\u003cbr\u003eDescription: \u003cbr\u003eA revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of \u003ci\u003eHappy Sexy Millionaire\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e- How did Nike go from being a small sneaker brand to the world's most revered company?\u003cbr\u003e- Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?\u003cbr\u003e- And what can any founder or marketer learn from them?\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eGreg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design.\u003cbr\u003e\u003cbr\u003e'Great story, amazing career, so inspirational . . . I couldn't put it down' \u003cb\u003eChris Evans\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e'The ultimate playbook to unleash creativity in any team' \u003cb\u003eJake Humphrey, author of \u003ci\u003eHigh Performance\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' \u003cb\u003eRory Sutherland, Vice-Chairman of Ogilvy and author of \u003ci\u003eAlchemy\u003c\/i\u003e\u003c\/b\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":45667893903518,"sku":"UBD-9781847943569","price":24.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781847943569.jpg?v=1751331686","url":"https:\/\/classicbargains.com.au\/products\/9781847943569","provider":"Classic Bargains Australia","version":"1.0","type":"link"}