{"product_id":"9781847942791","title":"The Cold Start Problem: Using Network Effects to Scale Your Product","description":"Author: Chen, Andrew \u003cbr\u003eISBN: 9781847942791 \u003cbr\u003ePublisher: RANDOM HOUSE UK \u003cbr\u003eYear First Published: 2023 \u003cbr\u003ePages: 400 \u003cbr\u003eDimensions: 195mm x 128mm x 25mm \u003cbr\u003eFormat: Paperback \/ softback \u003cbr\u003e\u003cbr\u003eDescription: \u003cbr\u003e\u003cb\u003eFrom Airbnb to Uber, a revelatory exploration of how hidden networks can turbo-charge businesses - from one of Silicon Valley's best-respected investors\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'A true Silicon Valley insider' \u003ci\u003eWired\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eWhy do some products take off? And what can we learn from them?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.\u003cbr\u003e\u003cbr\u003eNow, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":45667937583262,"sku":"UBD-9781847942791","price":26.78,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781847942791.jpg?v=1751333219","url":"https:\/\/classicbargains.com.au\/products\/9781847942791","provider":"Classic Bargains Australia","version":"1.0","type":"link"}