{"product_id":"9781839988929","title":"The Lonely Quest of Unilever's CEO Paul Polman","description":"Author: Jeroen Smit\u003cbr\u003eISBN: 9781839988929\u003cbr\u003ePublisher: First Hill Books\u003cbr\u003eYear first published: 25 Jul 2023\u003cbr\u003ePages: 452 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eCompanies that do not contribute to a better world do not have the right to exist. They need to focus on doing the right thing, making the world a better place and   then the money will follow. In February 2017, Kraft Heinz's attempt to buy Unilever for 135 billion euros ends in failure. According to Paul Polman, a company whose stated purpose is purely to make money has no reason to exist. The Unilever CEO refuses to work for the benefit of a few billionaires. Companies must be a force for good and work for the billions of people who have nothing.\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e Polman is popular with governments and charitable organisations, but confidence among analysts and investors is thin. They are more interested in sales projections; there is no place in their calculations for good deeds. But how sustainable is that?\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eHis attempt to steer Unilever into a safe Dutch haven in order to escape Brexit and seek refuge from shareholders focused on short-term profits ultimately hits the rocks. Walking the line between making money and doing the right thing, Polman, more 'priest' than CEO, is too far ahead of his time.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThe world is crying out for big business to address the major issues of our time, such as climate change. The Great Battle is a compelling call to action for us all to rethink our behaviour. This is the only way to save   capitalism's soul.    \u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47924911964318,"sku":"ING-9781839988929","price":49.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781839988929.jpg?v=1782955754","url":"https:\/\/classicbargains.com.au\/products\/9781839988929","provider":"Classic Bargains Australia","version":"1.0","type":"link"}