{"product_id":"9781839985348","title":"Design in Airline Travel Posters 1920-1970","description":"Author: David Scott\u003cbr\u003eISBN: 9781839985348\u003cbr\u003ePublisher: Anthem Press\u003cbr\u003eYear first published: 05 Apr 2022\u003cbr\u003ePages: 134 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis book studies design in airline travel posters of the 19201970: period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images\/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument.\u003c\/p\u003e\u003cp\u003eThe field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures  semiotic and semantic  that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes  politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly account for the specificity of the poster's appeal or for the complex semiotic and cultural issues poster art raises. This book sets out to tackle these latter issues since they are fundamental both to the deeper significance and to the wider appeal of the poster as a cultural form.\u003c\/p\u003e\u003cp\u003eIn doing so it focuses on the field of airline travel posters which developed precisely in the period of the twentieth century (19201970) that coincided with the onset of mass travel.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47924906885278,"sku":"ING-9781839985348","price":39.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781839985348.jpg?v=1782955580","url":"https:\/\/classicbargains.com.au\/products\/9781839985348","provider":"Classic Bargains Australia","version":"1.0","type":"link"}