{"product_id":"9781835011447","title":"Housefly Effect","description":"Author: Eva van den Broek \u0026amp; Tim den Heijer\u003cbr\u003eISBN: 9781835011447\u003cbr\u003ePublisher: Bedford Square Non Fiction\u003cbr\u003eYear first published: 25 Nov 2025\u003cbr\u003ePages: 240 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eTHE INSTANT INTERNATIONAL BESTSELLER\u003c\/p\u003e\u003cp\u003eHow do house flies help save millions of euros? How do the layout of casinos keep you gambling?\u003c\/p\u003e\u003cp\u003eWe are not nearly as rational as we'd like to think - every day we overestimate our ability to resist temptation.\u003c\/p\u003e\u003cp\u003eEffective advertising experts use this to \u003cem\u003enudge\u003c\/em\u003e us, making the most of our natural behaviour to get the results they want.\u003c\/p\u003e\u003cp\u003eIn order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word - these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTHE HOUSE FLY EFFECT\u003c\/em\u003e reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46544538534046,"sku":"HPC-9781835011447","price":22.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781835011447.jpg?v=1771648989","url":"https:\/\/classicbargains.com.au\/products\/9781835011447","provider":"Classic Bargains Australia","version":"1.0","type":"link"}