{"product_id":"9781787634220","title":"Making Numbers Count","description":"Author: Starr, Karla\u003cbr\u003eISBN: 9781787634220\u003cbr\u003ePublisher: RANDOM HOUSE UK\u003cbr\u003eYear first published: 01 Feb 2022\u003cbr\u003ePages: 192\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFrom bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow many hours' worth of songs are on your Spotify Wrapped this year? \u003cbr\u003eHow much is your commute time really worth? \u003cbr\u003eHow do you work out how likely you are to get Covid based on the official statistics?\u003cbr\u003eHow do your viewing hours track against the most popular shows on Netflix?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhether you're interested in global problems like climate change, and    understanding that the Australian wildfires destroyed an area twice  the  size of  Portugal, or just grasping how few people have washed  their  hands  between visiting the bathroom and touching your hands,  this book  will  help math-lovers and math-haters alike translate the  numbers that   animate our world. \u003cbr\u003e\u003cbr\u003eUntil recently, most  languages had no words for numbers greater than five. While the numbers in our world have  become increasingly complex, our brains are stuck in the past. Yet the  ability to communicate and understand numbers has never mattered more.  So how can we effectively translate numbers and stats so that the  data comes alive? \u003cbr\u003e\u003cbr\u003eDrawing on years of research into making ideas  stick, Chip Heath and Karla Starr outline six critical principles that  will give anyone the tools to communicate numbers with more transparency  and meaning. Using concepts such as simplicity, concreteness and  familiarity, the authors reveal what's compelling about a number and  show how to transform it into its most engaging form.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47792015507614,"sku":"UBD-9781787634220","price":39.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781787634220.jpg?v=1780915267","url":"https:\/\/classicbargains.com.au\/products\/9781787634220","provider":"Classic Bargains Australia","version":"1.0","type":"link"}