{"product_id":"9781786274120","title":"The Logo Design Idea Book","description":"Author: Steven Heller\u003cbr\u003eISBN: 9781786274120\u003cbr\u003ePublisher: Laurence King Publishing\u003cbr\u003eYear first published: 05 Aug 2019\u003cbr\u003ePages: 128 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by Steven Heller and Gail Anderson, world's leading authorities on design, \u003ci\u003eThe Logo Design Idea Book\u003c\/i\u003e includes 50 logo examples of good ideas in the service of representation, reputation and identification.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eArrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePerfect for students, beginners or anyone curious about logo design!\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eChapters include:\u003cp\u003e\u003c\/p\u003e    Give personality to letters\u003cp\u003e\u003c\/p\u003e    Develop a memorable monogram\u003cp\u003e\u003c\/p\u003e    Make a symbol carry the weight\u003cp\u003e\u003c\/p\u003e    Transform from one identity to another\u003cp\u003e\u003c\/p\u003e    Make a mnemonic\u003cp\u003e\u003c\/p\u003e    Illustrate with wit and humor\u003cp\u003e\u003c\/p\u003e    Include secret signs\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eGet more design inspiration from other Idea Books:\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e   The Graphic Design Idea Book\u003c\/i\u003e\u003cp\u003e\u003c\/p\u003e   The Illustration Idea Book\u003cp\u003e\u003c\/p\u003e   The Typography Idea Book","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46348790235294,"sku":"ADS-9781786274120","price":32.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781786274120.jpg?v=1767012501","url":"https:\/\/classicbargains.com.au\/products\/9781786274120","provider":"Classic Bargains Australia","version":"1.0","type":"link"}