{"product_id":"9781683506119","title":"Creating Signature Stories","description":"Author: David Aaker\u003cbr\u003eISBN: 9781683506119\u003cbr\u003ePublisher: Morgan James Publishing\u003cbr\u003eYear first published: 22 Mar 2018\u003cbr\u003ePages: 190 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eShows how story telling needs to be used for strategic messaging internally and externally.Reveals how a digital strategy revolves around content and that content is about stories.Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messagingExplains how to find or create signature stories, evaluate their potential, and leverage them over time.Includes case studies in every chapter to illustrate concepts and provide role models.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47924638711966,"sku":"ING-9781683506119","price":22.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781683506119.jpg?v=1782951943","url":"https:\/\/classicbargains.com.au\/products\/9781683506119","provider":"Classic Bargains Australia","version":"1.0","type":"link"}