{"product_id":"9781647829674","title":"Blue Ocean Strategy + Beyond Disruption Collection (2 Books)","description":"Author: W. Chan Kim\u003cbr\u003eISBN: 9781647829674\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Apr 2024\u003cbr\u003ePages: 560\u003cbr\u003eFormat: SD\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe two landmark books, \u003c\/b\u003e\u003cb\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e and \u003c\/b\u003e\u003cb\u003e\u003ci\u003eBeyond Disruption\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e, that together challenge everything you thought you knew about winning the future.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThese two iconic books, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e and \u003ci\u003eBeyond Disruption\u003c\/i\u003e, together changed how the world thinks about strategy and innovation. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers - in untapped new market spaces free of competition. \u003c\/p\u003e\u003cp\u003eJust as \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e redefines the essence of strategy, \u003ci\u003eBeyond Disruption\u003c\/i\u003e redefines and expands the existing view of innovation by introducing a new approach, non-disruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46836345471134,"sku":"ADS-9781647829674","price":89.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781647829674.jpg?v=1778738375","url":"https:\/\/classicbargains.com.au\/products\/9781647829674","provider":"Classic Bargains Australia","version":"1.0","type":"link"}