{"product_id":"9781647826277","title":"Personalized","description":"Author: Mark Abraham\u003cbr\u003eISBN: 9781647826277\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Nov 2024\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eIn a world where consumers expect more  instantly and seamlessly  personalisation is a strategic imperative.\u003c\/p\u003e\u003cp\u003eConsumers want personalised experiences, but few companies are rising to the challenge. Those that succeed in personalisation build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.\u003c\/p\u003e\u003cp\u003eBut most companies are not doing personalisation well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalisation must be a critical element of an organisation\u0026amp;#x27;s strategy.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePersonalized\u003c\/i\u003e is a playbook for delivering true personalisation at scale. In this book, Boston Consulting Group\u0026amp;#x27;s Mark Abraham and Harvard Business School\u0026amp;#x27;s David C. Edelman describe Five Promises of Personalisation:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eEmpower Me\u003c\/b\u003e: Understand each customer\u0026amp;#x27;s needs and how best to meet them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKnow Me\u003c\/b\u003e: Win customers\u0026amp;#x27; trust and permission to use their data to improve their experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReach Me\u003c\/b\u003e: Reach out to the right customer, in the right channel, at the right time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShow Me\u003c\/b\u003e: Tailor unique content to be relevant to each customer, enabled by generative AI.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDelight Me\u003c\/b\u003e: Design new ways of working and ensure continuous improvement, so a customer\u0026amp;#x27;s experience feels magical.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith detailed examples across industries  including retail, health care, banking, technology, and travel  this book will help executives learn how to put personalisation at the centre of their strategy, accelerate growth, and capture their share of the $2 trillion personalisation prize.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46836343734430,"sku":"ADS-9781647826277","price":54.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781647826277.jpg?v=1778738328","url":"https:\/\/classicbargains.com.au\/products\/9781647826277","provider":"Classic Bargains Australia","version":"1.0","type":"link"}