{"product_id":"9781647826154","title":"Press Play","description":"Author: Bastian Bergmann\u003cbr\u003eISBN: 9781647826154\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Dec 2025\u003cbr\u003ePages: 192\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies  including Peloton, Burberry, the \u003c\/b\u003e\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e, BMW, and Chipotle \u003c\/b\u003e \u003cb\u003ethat are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's consumers demand more than products  they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies  ranging from Adidas and Puma to NASCAR and Unilever  Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organisations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46836343537822,"sku":"ADS-9781647826154","price":49.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781647826154.jpg?v=1778738323","url":"https:\/\/classicbargains.com.au\/products\/9781647826154","provider":"Classic Bargains Australia","version":"1.0","type":"link"}