{"product_id":"9781647826048","title":"Smart Rivals","description":"Author: Feng Zhu\u003cbr\u003eISBN: 9781647826048\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Oct 2024\u003cbr\u003ePages: 192\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003eA fresh, research-based look at how companies can better compete, on their own terms, with tech giants  from a Harvard Business School professor and a former Bloomberg journalist.\u003c\/p\u003e\u003cp\u003eCompanies are fighting the wrong battle. The consensus has been to learn the best practices from tech giants and then imitate them. But new paths for growth aren\u0026amp;#x27;t created by imitation; they\u0026amp;#x27;re forged by radical differentiation.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eSmart Rivals\u003c\/i\u003e, Harvard Business School professor Feng Zhu and former \u003ci\u003eBloomberg\u003c\/i\u003e journalist Bonnie Yining Cao show business leaders how to create competitive advantages by offering product features and benefits that tech giants and other competitors cannot match in the digital\/AI age.\u003c\/p\u003e\u003cp\u003eTaking readers on a global journey, Zhu and Cao showcase a variety of companies  including Domino\u0026amp;#x27;s, Nike, and Sephora  and fascinating case studies, such as Belle, the leading women\u0026amp;#x27;s footwear retailer in China; EbonyLife, Nigeria\u0026amp;#x27;s top media conglomerate; and Telepass, Italy\u0026amp;#x27;s popular electronic toll payment service. Through these diverse examples, they illustrate how companies identify their path for growth in the digital age by leveraging their unique capabilities.\u003c\/p\u003e\u003cp\u003eDrawing on original research and insights gleaned from leaders in a wide range of industries, \u003ci\u003eSmart Rivals\u003c\/i\u003e is a blueprint for uncovering your company\u0026amp;#x27;s hidden strengths. It will help you spark innovative solutions and capabilities  including new products, services, strategies, and advantages  that mere imitation could never provide.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46836343439518,"sku":"ADS-9781647826048","price":49.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781647826048.jpg?v=1778738321","url":"https:\/\/classicbargains.com.au\/products\/9781647826048","provider":"Classic Bargains Australia","version":"1.0","type":"link"}