{"product_id":"9781647823511","title":"A New Way to Think","description":"Author: Roger L. Martin\u003cbr\u003eISBN: 9781647823511\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Sep 2022\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNamed one of \u0026amp;quot;10 Must-Read Career and Leadership Books For 2022\u0026amp;quot; by \u003c\/b\u003e\u003cb\u003e\u003ci\u003eForbes\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to the essentials of strategy and management, from one of the world\u0026amp;#x27;s top business thinkers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOver a stellar career, Roger Martin has advised the CEOs of some of the world\u0026amp;#x27;s most successful companies. From the beginning, he noted that almost every executive he talked to had a \u0026amp;quot;model\u0026amp;quot;-a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn\u0026amp;#x27;t work, the typical response was just to apply it again-with greater enthusiasm.\u003c\/p\u003e\u003cp\u003eMartin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions-How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?-his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.\u003c\/p\u003e\u003cp\u003eOver time, these ideas worked their way into Martin\u0026amp;#x27;s many \u003ci\u003eHarvard Business Review\u003c\/i\u003e articles. Now, for the first time, they appear together in \u003ci\u003eA New Way to Think\u003c\/i\u003e. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape-illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.\u003c\/p\u003e\u003cp\u003eReading like a series of one-on-one sessions with one of the world\u0026amp;#x27;s leading business thinkers, \u003ci\u003eA New Way to Think\u003c\/i\u003e is an essential guide for any current or aspiring business leader.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46836339441822,"sku":"ADS-9781647823511","price":44.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781647823511.jpg?v=1778738228","url":"https:\/\/classicbargains.com.au\/products\/9781647823511","provider":"Classic Bargains Australia","version":"1.0","type":"link"}