{"product_id":"9781647821784","title":"Winning on Purpose","description":"Author: Fred Reichheld\u003cbr\u003eISBN: 9781647821784\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 15 Mar 2022\u003cbr\u003ePages: 256\u003cbr\u003eFormat: Hardback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGreat leaders embrace a higher purpose to win. The NetPromoter System shines as their guiding star.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFewmanagement ideas have spread so far and wide as the Net Promoter System (NPS).Since its conception almost two decades ago by customer loyalty guru FredReichheld, thousands of companies around the world have adoptedit-from industrial titans such as Mercedes-Benz and Cummins to techgiants like Apple and Amazon to digital innovators such as Warby Parker andPeloton.\u003c\/p\u003e\u003cp\u003eNow, Reichheld has raised the bar yet again. In\u003ci\u003eWinning on Purpose\u003c\/i\u003e, he demonstrates that the primary purposeof a business should be to enrich the lives of its customers. Why? Because whencustomers feel this love, they come back for more and bring their friends-generatinggood profits. This is NPS 3.0 and it puts a new take on the age-old GoldenRule-treat customers the way you would want a loved onetreated-at the heart of enduring business success. As the compellingexamples in this book illustrate, companies with superior NPS consistentlydeliver higher returns to shareholders across a wide array ofindustries.\u003c\/p\u003e\u003cp\u003eBut winning on purpose isn't easy. Reichheld alsoexplains why many NPS practitioners achieve just a small fraction of the system'sfull potential, and he presents the newest thinking and best practices fordoing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,complementary accounting measure that can truly leverage the power ofNPS.\u003c\/p\u003e\u003cp\u003eWith keen insight and moving personal stories, Reichheldadvances the thinking and practice of NPS. \u003ci\u003eWinning onPurpose\u003c\/i\u003e is your indispensable guide for inspiring customer lovewithin your own teams and using Net Promoter to achieve both personal and businesssuccess.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46836332626078,"sku":"ADS-9781647821784","price":54.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781647821784.jpg?v=1778738169","url":"https:\/\/classicbargains.com.au\/products\/9781647821784","provider":"Classic Bargains Australia","version":"1.0","type":"link"}