{"product_id":"9781647820862","title":"The Imagination Machine","description":"Author: Martin Reeves\u003cbr\u003eISBN: 9781647820862\u003cbr\u003ePublisher: Harvard Business Review Press\u003cbr\u003eYear first published: 01 Dec 2021\u003cbr\u003ePages: 224\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA guide for mining the imagination to find powerful new ways to succeed.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWe need imagination now more than ever-to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organisations keep it alive and harness it in a systematic way?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Imagination Machine\u003c\/i\u003e answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group\u0026amp;#x27;s Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eThe Seduction: How to open yourself up to surprises\u003c\/li\u003e\n\u003cli\u003eThe Idea: How to generate new ideas\u003c\/li\u003e\n\u003cli\u003eThe Collision: How to rethink your idea based on real-world feedback\u003c\/li\u003e\n\u003cli\u003eThe Epidemic: How to spread an evolving idea to others\u003c\/li\u003e\n\u003cli\u003eThe New Ordinary: How to turn your novel idea into an accepted reality\u003c\/li\u003e\n\u003cli\u003eThe Encore: How to repeat the process-again and again.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eImagination is one of the least understood but most crucial ingredients of success. It\u0026amp;#x27;s what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation-especially during a crisis.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Imagination Machine\u003c\/i\u003e is the guide you need to demystify and operationalise this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":46836331610270,"sku":"ADS-9781647820862","price":49.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781647820862.jpg?v=1778738143","url":"https:\/\/classicbargains.com.au\/products\/9781647820862","provider":"Classic Bargains Australia","version":"1.0","type":"link"}