{"product_id":"9781640953437","title":"Stealing Genius","description":"Author: Steve Miller\u003cbr\u003eISBN: 9781640953437\u003cbr\u003ePublisher: Sound Wisdom\u003cbr\u003eYear first published: 17 May 2022\u003cbr\u003ePages: 176 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003eImprovement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.\u003cbr\u003e\n\u003cbr\u003e\n\u003ci\u003eStealing Genius\u003c\/i\u003e lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance.\u003cbr\u003e\n\u003cbr\u003e\n\n Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer.\u003cbr\u003e\n\u003cbr\u003e\n\n In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation—what Steve Miller calls \u003ci\u003eStealing Genius\u003c\/i\u003e™. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.\u003cbr\u003e\n\u003cbr\u003e\n\n Featuring dozens of real-life case studies from a wide range of industries\u003ci\u003e, Stealing Genius\u003c\/i\u003e outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to:\u003cul\u003e\n\u003cli\u003eDo more than think outside the box—you’ll build a new box completely\u003c\/li\u003e\n\u003cli\u003eIdentify your “Moose,” the distinctive customer\/client profile for which you are hunting\u003c\/li\u003e\n\u003cli\u003eLeverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers\u003c\/li\u003e\n\u003cli\u003eFlip the competition by doing the exact opposite of what those in your industry are currently doing\u003c\/li\u003e\n\u003cli\u003eMaximize your strategic innovation by bringing in a Stealing Genius™ facilitator\u003c\/li\u003e\n\u003c\/ul\u003eIf you are trying to anticipate the crowd’s movement, you might as well be following the crowd. Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of \u003ci\u003eStealing Genius\u003c\/i\u003e™.","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47922386174110,"sku":"ING-9781640953437","price":24.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781640953437.jpg?v=1782889905","url":"https:\/\/classicbargains.com.au\/products\/9781640953437","provider":"Classic Bargains Australia","version":"1.0","type":"link"}