{"product_id":"9781636987279","title":"Becoming The Experience Maker (2nd Edition)","description":"Author: Dan Gingiss\u003cbr\u003eISBN: 9781636987279\u003cbr\u003ePublisher: Morgan James Publishing\u003cbr\u003eYear first published: 30 Jul 2025\u003cbr\u003ePages: 200 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIn today's competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn't have to be complicated or expensive.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBecoming The Experience Maker\u003c\/i\u003e, Dan Gingiss introduces the proven \u003cb\u003eWISER framework\u003c\/b\u003e-Witty, Immersive, Shareable, Extraordinary, and Responsive-showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside this expanded second edition, you'll discover:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003eA step-by-step framework for creating memorable customer experiences\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePractical strategies for both B2B and B2C businesses\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eInsights on today's biggest challenges-including AI, crisis management, and digital experience design\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eHow to foster a customer-centric culture where every employee plays a role\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work.\"\u003c\/i\u003e\u0026amp;gt;-Jay Baer, Author of 7 books, including The Time to Win\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47922356551838,"sku":"ING-9781636987279","price":31.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781636987279.jpg?v=1782889435","url":"https:\/\/classicbargains.com.au\/products\/9781636987279","provider":"Classic Bargains Australia","version":"1.0","type":"link"}