{"product_id":"9781636985527","title":"Creating a Blockbuster Brand","description":"Author: Greg Logan\u003cbr\u003eISBN: 9781636985527\u003cbr\u003ePublisher: Morgan James Publishing\u003cbr\u003eYear first published: 01 Oct 2025\u003cbr\u003ePages: 230 \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLearn the secrets of successful movie storytelling for your business.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.\u003c\/p\u003e\u003cp\u003eUsing the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.\u003c\/p\u003e\u003cp\u003eOften, businesses fail to connect with their customers because they rely too heavily on rationality and corporate cliches. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.\u003c\/p\u003e\u003cp\u003eCreate a new Enemy \u0026amp; Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets.\u003c\/p\u003e\u003cp\u003eIdeal for any business or individual aiming to attract attention, investors, and customers, \u003ci\u003eCreating a Blockbuster Brand \u003c\/i\u003ereveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.\u003c\/p\u003e","brand":"Ships in 10 to 15 days","offers":[{"title":"Default Title","offer_id":47922349834398,"sku":"ING-9781636985527","price":45.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0400\/9043\/5742\/files\/9781636985527.jpg?v=1782889334","url":"https:\/\/classicbargains.com.au\/products\/9781636985527","provider":"Classic Bargains Australia","version":"1.0","type":"link"}